Who is Joe?

A campaign to highlight our social purpose

Who’s Joe Contest Details

Our name presents a chance to tell two important stories:

Who’s Edgar?  … Dr. Edgar J. Helms founded Goodwill in 1902, setting in motion a social agency founded on the premise of offering a ‘hand up’ instead of a ‘hand out’.  His initiative spawned a 100 plus year-old movement at the forefront of job creation and recycling.

Who’s Joe? … The ‘Who’s Joe?’ campaign is a contest delivered to highlight one of our very important social purposes.

“Who’s Joe?” Contest Entry