Who is Joe?

A campaign to highlight our social purpose

What’s in a name?

Our name presents a chance to tell two important stories.

 

Who’s Edgar?

Dr. Edgar J. Helms founded Goodwill in 1902, setting in motion a social agency founded on the premise of offering a ‘hand up’ instead of a ‘hand out’.  His initiative spawned a 100 plus year-old movement at the forefront of job creation and recycling.

 

Who’s Joe?

The ‘Who’s Joe?’ campaign is delivered to highlight one of our very important social purposes.

 

“Who’s Joe?” Contest 2017

A new ‘Who’s Joe?’ contest started in May, coinciding with the grand opening of our new Cafe at Innovation Works. Two hints are given weekly, with the contest open at both of our locations. Enter to win free coffee for a year!  You just have to answer the questions: ‘Who is Joe?’.  Here are the hints that have been released:

1. Joe sees opportunities, not problems.
2. Joe is compelled by complex social issues.
3. Joe uses empathy to understand how barriers challenge people.
4. Joe values social justice, change, and collaborating in shared spaces.
5. Joe develops resources with the people who will use them.
6. Joe values innovative and out of the box thinking.
7. Joe takes personal responsibility to understand how power, privilege, and oppression negatively impact the inclusion of marginalized members within his community.
more to come…

WANT TO GUESS ‘WHO’S JOE?’
ENTER YOUR GUESS IN OUR CAFE.

 

“Who’s Joe?” Contest 2016

A ‘Who’s Joe?’ contest started in January of 2016. Weekly hints were given in our Cafe and on Twitter to help reveal, ‘Who is Joe?’. Congratulations to Sonya Finlay (free coffee for a year) and Mark Conlen (free lunch for a year)!

2016 HINTS
1. Everyone is Joe or knows Joe.
2. Anyone can suddenly become Joe.
3. Joe depends on his/her mobile phone.
4. Joe works harder than most people.
5. Joe is more likely to be young or old, a newcomer, and/or facing mental health issues.
6. Joe faces barriers to transportation, childcare, and housing.
7. Some people are born Joe and remain Joe all of their life.
8. Joe depends on relationships as a resource and depends on a tight-knit group for survival.

ANSWER
Joe faces poverty and the indignity and social injustice that goes with it.

“Who’s Joe?” Contest 2014

At the grand opening of our Café, we launched our first “Who’s Joe?” contest. Weekly hints were given and hundreds of Londoners tried to guess ‘Who is Joe?’.

2014 HINTS
1. Everyone is or knows Joe.
2. Joe can be male, female or transgender.
3. Joe can be any age.
4. Knowing one ‘Joe’s’ experience does not mean you know the experience of all Joes’.
5. Joe is a victim of stigma and discrimination that serves to create barriers in society.
6. Joe’s make up 20% of the Canadian population, and everybody knows someone in that 20%.
7. Many Joe’s do not seek support, and support in the community is limited.
8. There are community resources available for Joe and people who know Joe – including CMHA, Mind Your Mind, support groups, and self-help groups.

ANSWER
‘Joe’ represents everyone whose life has been touched by mental illness, or who faces barriers, stigma or exclusion.